Shopping cart abandonment stinks! It can really take the wind out of your sails when you’ve worked hard to generate a high volume of traffic on your site, but the sales figures leave something to be desired. Why does this happen, and how can you fight back? The Problem Data collected by the Baymard Institute shows that
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Identifying recurring Customer Needs As a small business, it can be hard to keep track of everything going on in your operation. You’ve got a lot to do and not a lot of help doing it. When you’re all wrapped up in the day-to-day logistics of running your business, you might miss parts of the
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The moment you’ve been dreading has finally arrived. As you start your car, a little orange light starts flashing on your dash. It’s time to visit the mechanic. Most of us are fully aware of the hassle of dealing with auto repairs; and unless you’re a major auto buff, the idea of vehicle repair is probably
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The internet is everywhere There are over 3 billion people on the web, and it has invaded nearly every imaginable aspect of modern life. Babies are born with iPads in their tiny hands, smartphone users are projected to be comfortably in the billions, and most consumers research products online before they buy anything. In this day
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If you’ve ever shopped online, you’ve probably noticed that fantastic e-commerce websites can be tricky to find. Great web design – and even great products – can only go so far if the checkout and shipping processes are awful. Sometimes sites that excel everywhere else come screeching to a halt when buyers reach out to
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