1. Insisting on Outdated Platforms Consumers do not want to fill out a contact form and its 12+ mandatory fields. They do not want to call and wait on hold. And if they’re under 25, they really don’t even want to email you. When consumers are at your store, a few might complain in person,
Read More
Creating captivating content will draw people’s attention to your website. Your number one goal should be to creating content that people want to engage with, either by commenting or sharing on their own social networks, thus generating free and unbiased advertising for your business. We recommend the 4-C strategy to creating your own content: Consistent:
Read More
This is a pretty straight forward post. It’s one and only point is that you must monitor your online profiles regularly. Here’s why: (1) To watch out for reviews or comments that require your attention (2) To verify the info in your profiles continues to stay accurate (3) To learn from and understand the sentiment
Read More
We’ve collected quite a list of legendary customer service scenes from TV shows and movies and have been thinking about what to do with them. Some are funny, some are serious. They are all a reflection on how humans interact with each other in a customer service environment. As we look back, it’s amazing to
Read More
Alongside the great feedback we’re receiving about our Learning Series: How to Become A Social Media Manager, we’ve also received requests from business owners. They would like in on the learning as well. Turns out there is a thirst out there for knowledge about social media, particularly regarding online reviews. We are happy to oblige. Introducing, our new
Read More