Several components determine the value of the services you provide: the business type, its sensitivity to online reputation, the location of the business, and the market prices of your competitors. As a point of reference, we suggest the following structure: 1. Set up only package: The social media manager sets up all the relevant social media
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So, you got a pitch meeting. The owner is ready to listen to you. Make sure to review the report you sent before the meeting to remind yourself of the details. Bring a copy of the report, along with any other support materials, with you to your meeting. In the meeting you should discuss the
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Ok. You’ve brushed up on all the networks, learned about using social media for business and you feel ready to go. Now what? How do you get customers? Social media is such a new field that many business owners don’t even know that they need someone to manage their social media assets. Even when they
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Customers on social media can engage with you in many forms. They may comment, share, like or follow. The terms used can vary (retwitting, repinning etc.), but the concept is the same. Sometimes this engagement will be positive, sometimes neutral and sometimes negative. Regardless of the tone, it’s important to acknowledge customer interactions so that customers
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Compelling content is essential for new customers to discover and follow a business, and for existing followers to remain engaged and excited. Customers who follow a business online are signaling some initial interest in that business, but that interest can wane over time. It must be kept fresh with compelling content. What exactly should that
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