This Woman Tried Out TGIFriday’s Endless Appetizer Promotion. What Happened Next Isn’t Pretty…

Remember when we told you about T.G.I. Friday’s new promotion “endless appetizers“? @caityweaver of Gawker took on the dangerous assignment of trying it out. What happened next isn’t pretty. While Friday’s got some free coverage with this (“earned media” as it’s called in PR speak) it also got some very public feedback. It’s amazing what
Read More

Big Business Customer Service Mistakes – #2 Making Assumptions

This is the second installment of our series: Big Business Customer Service Mistakes. Businesses have, for the most part, built systems to allow customers to provide feedback. That’s a great first step, but making that feedback experience a good one for the customer is the next. Avoiding this mistakes will help! Making Assumptions: Mislabeling Customer Feedback
Read More