One of the reasons business will contract with you is because they do not know how to and do not want to deal with social media themselves. Business owners are busy and what you will provide for them is one less thing to worry about. However, your engagement with a business cannot be a “fire
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The owner is on board, the signs are ready to deploy, all the social media profiles have been claimed, but aren’t we forgetting something? The employees! The managers and the rest of the staff must be educated on what’s going on. The staff is the front line to customers and they are the face of customer service. Without them, no
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Designing Materials By now you should have an organized list of all the materials you’d like to put in front of customers, their sizes and places they will be posted/distributed. Now it’s time to design the materials. Here are the key components to think about. Sizes Ideally you’re using typical print sizes for your signs.
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Part 3 – Redesigning materials and training staff Now that you understand the value of messaging customers in-store, you need to get the store owner’s cooperation in changing customer-facing materials. This will require some design work, some thinking about materials placement, and, of course, sourcing and printing new materials. Designing materials Some businesses already have a designer
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Part 2: Intercepting Bad Reviews For some businesses review sites are regarded as the evil, dark side of social media. In reality, they actually are not bad for business if you use them right. They are, after all, a great discovery tool for customers. The key for reviews to work for a business is to
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