The Facebook News Feed algorithm governs one of the most important pieces of internet real estate: it determines which posts are shown to Facebook users. If your post is not shown in a user’s feed, it’s as if it doesn’t exist. For years many marketers, of big brands and small businesses alike, relied on Facebook’s
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To specialize or not to specialize? It is up to you whether to stick with the general, all-purpose networks or dig deeper into specialized networks for specific industries. Ultimately, it comes down to a cost benefit analysis for you. Ask yourself: Is there enough potential business in your area to warrant the extra time and
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Social media is constantly evolving. The social network that was hot yesterday, is not even remembered down the road (remember Friendster?). New networks and review sites come up all the time (Snapchat is a good example), so you need to stay informed on the latest trends. This doesn’t mean you have to jump on every
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One of the reasons business will contract with you is because they do not know how to and do not want to deal with social media themselves. Business owners are busy and what you will provide for them is one less thing to worry about. However, your engagement with a business cannot be a “fire
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The owner is on board, the signs are ready to deploy, all the social media profiles have been claimed, but aren’t we forgetting something? The employees! The managers and the rest of the staff must be educated on what’s going on. The staff is the front line to customers and they are the face of customer service. Without them, no
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