Groupon announced yesterday that it is beginning to roll out 7 million local businesses profile pages. Similar to a Yelp profile, businesses will be able to add their contact info, business hours, images and other information such as a menu. And, just like on Yelp, customers will be able to leave comments about the business
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Wondering how important it is—really—to engage with your customers via social channels? The customer support gurus at HelpScout discovered that 56% of customers who use real-time channels to interact with an organization say they feel a stronger connection. Platforms that allow brands to have real-time e-conversations with consumers—such as instant messaging and SMS, Twitter, Facebook,
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Negative reviews have a direct effect on your business’ bottom line! Online review sites make it easy for anyone to share their opinion online where everyone can see it. Reviews will have an impact on your business regardless of whether they are true or false, positive or negative. A review might even be completely fake
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Businesses want to be on the cutting edge, but when it comes to customer care we could learn a timeless lesson from 1940’s pop legend Johnny Mercer: You gotta’ accentuate the positive, eliminate the negative. Trouble is, we sometimes get so caught up in the negative that we forget the importance of identifying and developing
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How important is your Google+ Page? If you’re a local business, it’s more important than you think. Google+? The barely used social network by Google? Why would that be important? All I hear about is how no one uses their Google+ profile. I’ve been ignoring it and I’m not even sure if my business has
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