Lesson 6: Social Media Tools for Business

By now you’re probably overwhelmed by how many networks there are. It seems impossible to login to all these networks on behalf of each business you serve on a daily basis.


Don’t despair! There are services out there to help you manage all the networks in one place for all your clients. While it seems daunting at first, most of the social media manager’s job is to create compelling content to share and to respond to customer messages. With social media management software, content can be shared across multiple networks in one click and customer messages can flow into one dashboard for convenient response.

Two leaders in the social media management tool space are Hootsuite and Buffer. Both of them have free and paid account options. Both services provide a handy dashboard for scheduling social media posts and for responding to customer messages and comments. It’s free for up to 5 accounts and very affordable if you need to add more. As your business grows, you may need to upgrade to the paid subscriptions.

Another tool to know about and consider is Yext. Yext helps keep business information online updated and fresh. The idea behind Yext is that the business owner (or you, its service provider) need only input information in once, and Yext will take care of updating it across the web. Yext covers over 50 directories and is not just for basic information. It also supports videos, photos, menus etc. Yext is not free. It runs about $45 a month per business location which the business owner will have to pay or can be included in your general fee. Yext does offer bulk pricing so as you get more clients, your cost per business will decrease.

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