How to connect Message Mate events to Google Analytics using Google Tag Manager

Pre-check list

Is Message Mate installed and running on your site?
Do you have a Google Tag Manager account? (Regardless of whether Message Mate is installed via Google Tag Manager)
Do you have a Google Analytics account?

If you’ve answered “yes” to all of the above questions you’re ready to connect your Message Mate with Google Analytics.

Download The GTM Message Mate script
Sign in to your Google Tag Manager account and click Admin (just below and to the right of where it says Google Tag Manager)
Under Container, click Import Container
Click Choose Container File and select the Message Mate script file you just downloaded (called GTM-MessageMate.json, it will usually be saved in your Downloads folder unless you specified a different location)
Choose a Workspace (new or existing) and then select Merge and Overwrite conflicting tags, as appears in the screenshot below, and click Continue
Make sure your screen looks like this before clicking Confirm
If it does, click confirm
After confirming the import, select the Workspace into which you imported the container and click Variables (located on the left-side menu bar)
Scroll to the bottom of the page to the User Defined Variables
Click the GoogleAnalyticsId variable to edit it. In the value field put your own Google Analytics ID (see screenshot). You can find your Google Analytics ID here. There is no need to change the Variable type
Click the blue Save button on the top right
Click the dark red Publish button on the top right