Author Archives: Adi Bittan

Lesson 16: Bridging the Online and Offline World – Part 3

Part 3 – Redesigning materials and training staff Now that you understand the value of messaging customers in-store, you need to get the store owner’s cooperation in changing customer-facing materials. This will require some design work, some thinking about materials placement, and, of course, sourcing and printing new materials. Designing materials Some businesses already have a designer
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Lesson 12: Pricing

Several components determine the value of the services you provide: the business type, its sensitivity to online reputation, the location of the business, and the market prices of your competitors. As a point of reference, we suggest the following structure: 1. Set up only package: The social media manager sets up all the relevant social media
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