Monthly Archives: October 2014

Customer Service Case Study: Proactive Customer Engagement

Wondering how important it is—really—to engage with your customers via social channels? The customer support gurus at HelpScout discovered that 56% of customers who use real-time channels to interact with an organization say they feel a stronger connection. Platforms that allow brands to have real-time e-conversations with consumers—such as instant messaging and SMS, Twitter, Facebook,
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