Tag Archives: customers

Instant Messaging Apps V. SMS Texting – And the winner is…

What’s the difference between instant messaging and texting? What does it mean for businesses? The number of people using instant messaging (IM) apps is staggering – over 4 billion IM accounts have been created worldwide. Over a billion people use WhatsApp, over 900 million use Facebook Messenger, 650 million use WeChat and those are just the
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The Why and How of Messaging

Messaging Brainstorm

The How (do you) and Why (should you) of Messaging Messaging is everywhere these days: SMS, WhatsApp, Messenger, Twitter and it seems new messaging platforms emerge every day. Since it’s where customers are, businesses naturally want to be there too. Luckily, messaging is cheap, cost effective, and customers prefer it to traditional methods of business communications (phone,
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